> >Products of famous companies before their popularity
Time not only changes the appearance and habits of people, but also makes certain things transform beyond recognition. These include products of famous brands. How did LEGO designers and Levi’s jeans appear and how did they mature? Look at the path the products of world-famous companies have gone before they have become familiar with all the usual car tires, game console or chocolate egg with a toy inside.
Coca-Cola: from medicine to the most famous soda on the planet
Coca-Cola was born in 1886: chemist-pharmacist John Stith Pemberton created a sedative syrup that included coca leaves and cola tree nuts. The drink was tried by a friend of the inventor, accountant Frank Robinson, it was he who invented the name and corporate logo. But real success came to Coca-Cola when the pharmacist Willie Venable mixed the syrup with soda and got a truly magical “pop”, and then created an enterprise for the production of soda.The famous Coca-Cola bottle shape appeared in 1915: following the female fashion, she repeated the proportions of the skirt year with interception below the waist.
In the summer of 1928, the American team brought 1,000 boxes of Coca-Cola to the Olympics in Amsterdam. Since that time, the company has become a regular sponsor of the Olympic Games, World Cup and other sporting events.
Today, Coca-Cola is the most famous company in the world: 98% of the total population of the globe know the trademark, about a billion bottles of soda are sold in almost 200 countries around the world every day.
Michelin: from bicycle to car tires
Michelin owns many unique developments and innovations in tire manufacturing - for example, radial and airless tires. But she began in 1891 as a manufacturer of tires for bicycles. The first versions of such tires suffered from nails - they were easily punctured. Nevertheless, riding on wheels, shod in tires, in a cart with a horse and on a bicycle was much more comfortable. With the help of Michelin tires, cyclist Charles Terront won the Paris-Brest-Paris marathon. This event was the first advertising occasion for the company, and its revenues increased 4 times.
Later, Michelin began to produce tires for cars. Today, Michelin plants are located in many countries around the world, including Russia, and the number of tires produced has already exceeded 100 million a year.
Kinder surprise: from Easter eggs to chocolate dessert with a toy
One of the first toys in the kinder surprise in 1974 - the ballerina (Tnzerinnen)
The idea of a kinder surprise came from the Italian tradition to bake children for Easter pies and put inside a toy or a coin. This idea was based on the head of the company Michele Ferrero. Mass production of chocolate eggs launched in 1974. They were made from Kinder two-layer chocolate, and inside was a small empty orange-colored plastic capsule.
At first there were no toys inside the kinder. The idea to add something inside the capsule came from the Swiss designer Henry Roth. It was he who proposed to put in the "yolk" small figures of representatives of different professions. The first batch sold out in just an hour. Today, the company creates more than 100 different toys per year: plastic, metal and wooden. More than 30 years of existence, 30 billion chocolate eggs have been sold.
BIC: from a ballpoint pen to an exhibit at the Museum of Modern Art
Model Bic Cristal has now become an exhibit of the Museum of Modern Art.
The development of the first Bic ballpoint pen took four years from its creator Marcel Bick. He pored over the form, improved his product, sought maximum functional reliability. “The disposable pen should not be half-fold,” Beek joked. The body of the handle was made of plastic that was almost unknown to anyone then: Biku had to create its own production of raw materials for this. By 1953, the first disposable Bic pen was born, and after 4 years, they wrote all of Europe. To conquer the American market, Marseille made his bikes collapsible: users could change the pivot.
The entrepreneur conducted a large-scale advertising campaign - for his pen, he arranged tests to prove its reliability. Bic drilled the walls, displayed the letters on the ice, burned in the fire, flamenco dancers trampled her, fired her gun with a pen. After these tests, "biki" continued to work.
Today Bic ranks first in the world in the production of ballpoint pens. Marcel Bika Corporation sells almost 4 billion pens a year, and the Bic Cristal model has become a classic of modern design and an exhibit at the Museum of Modern Art in New York.
ABBYY FineReader: from a program for text recognition to a universal solution for office tasks
ABBYY FineReader is a text recognition program that has been known to many since student times. Initially, software was conceived as an auxiliary tool for digitizing texts in foreign languages. With it, a person could scan the text in one language, pass it through the program and get the translation - true, draft, but to understand it was enough. In this system, third-party character recognition was the weak link, and in 1992 ABBYY began to create its own program.
The first version of the technology supported only the simplest image formats, but almost immediately two important advantages emerged: the program worked with any type of fonts and could simultaneously recognize data in different languages. Soon, FineReader became popular with anyone who needed to digitize and edit any text information from paper documents. The first edition of ABBYY FineReader was 500 copies, and already in the first month the company sold more than a hundred copies - a huge amount at that time.
FineReader was the first product with which ABBYY entered the international market. In addition, the development of the company in the field of artificial intelligence and machine learning began with this program.
The technologies used in ABBYY FineReader have served as the basis for many of the company's decisions in the field of intelligent information processing. The program was used both for business and in socially significant projects - for example, for digitizing and preserving the cultural heritage of different countries. In Russia - in the projects "All Tolstoy in one click" and "Discover the history of the Big." In 2017, the company introduced the new FineReader 14, which allowed users to not only recognize texts, but also work with PDF files and documents in other formats: create, view, comment, edit, approve, compare and protect them. Today, ABBYY FineReader is used by more than 20 million people. And the text recognition technology underlying FineReader is licensed by the world's largest companies - Microsoft, Samsung, Fujitsu, Panasonic and many others.
LEGO: from wooden toys to designers with augmented reality
The name LEGO comes from the phrase LEg GОdt, which means “play well” in Danish.The company began as a manufacturer of wooden toys - for example, ducks on wheels. A prototype of the famous designer steel automatically connecting bars, which came up with the entrepreneur and inventor Ole Kirk Christiansen in 1949. Famous plastic parts with round buttons, protrusions appeared in 1958. Later cars, figures of people, animals and many other elements were added to the cubes.
More recently, LEGO demonstrated a mobile application that allows you to simultaneously play the designer, not only in the room, but also in augmented reality. With this program, men and cars come to life, communicate with each other, build or destroy buildings. Every second in the world seven sets of LEGO are sold. Danish kits have even been in space - the astronauts have captured 13 sets on the ISS.
Levi’s: from canvas pants to jeans
Levi’s founder Levi Strauss sold fabrics and haberdashery goods. One day, the entrepreneur was left with one roll of canvas, from which Levi sewed unusually durable pants. Later, the canvas was replaced by a softer fabric, which Levi ordered from the city of Nimes in France.In honor of the city, this material, which was dyed blue with the help of indigo, was called “denim”. For greater reliability, the most vulnerable parts of the fabric were fastened with metal rivets.
According to one of the legends, Levi’s proved to be so strong that the driver, who broke the trailer, tied them two train cars and thus drove them by train to the desired station. The unusual strength of jeans is also underlined on the company's logo, where two horses unsuccessfully try to tear a pair of pants.